Menard was founded in 1959 in Nagoya City. Aichi Prefecture, as a comprehensive cosmetic manufacturer. Menard was started after World War II amidst an increasing need for beauty among women with the desire to assist each individual customer to enhance their beauty and to contribute to the community and society through cosmetics, and these activities have continued to this day.

At its foundation, Menard has the belief that it is essential to provide its customers with face to face advice concerning how to use its cosmetics or skin care methods, since cosmetics are directly applied to the skin, and the company has placed importance on communication with its customers ever since.

This belief is still alive in Menard today as its corporate philosophy: “Seeking True Beauty”. Menard special focus on research & development on nearly medical level, its insistence on high quality and counselling, and its suggestions tailored to each individual customer are expressions of its desire to contribute to the beauty of its customers.

Today, Menard has been expanding its contribution to beauty, from cosmetics to other areas of lifestyle and culture.